THE DEVELOPMENT MODEL OF ECOTOURISM IN VOJVODINA

The resource basis of ecotourism in Vojvodina is rich and specific. It stands on preserved natural areas with various and interesting geografic phenomena and high level of biological diversity. The environment is enriched with rural areas known for the authentic agrarian production and colorful villages with traditional arhitecture and cultural heritage of different communities.

A development model of ecotourism has to put in balance all the components of the tourism product (attractive resources, infrastructure, facilities, organisation, activities and experiences). The profitable ecotourism product of Vojvodina needs to be in the focus of development, along with maximal preservation of the environment and cultural distinctions of local communities, permanently enhancing the quality of visitors’ experience.

Key words: : ecotourism model, environmental protection, rural area, local community, ecotourism product.

JEL Classification: Q19, R58, L83