CHARACTERISTIC OF INTERNATIONAL NEGOTIATION PROCESS IN CHINA

Multinational corporation working on the global market are facing numerous issues arising as a result of intercultural differences and varieties. For international negotiators coming from western civilization China represent ultimate business challenge. International negotiation process with Chinese participants, highly determined by local customs, tradition and cultural patterns, creates the need for the new profile of management, skilled and capable to overcame intercultural diversities.

Key words: Chinese Management, Intercultural Negotiation, Cultural Differences

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