WHAT LANGUAGE DO EMPLOYERS SPEAK? ON RECENT ANGLICISMS IN THE NAMES OF THE MOST POPULAR PROFESSIONS ADVERTISED ON THE INTERNET

Milan D. Milanovic, Ana D. Milanovic

Faculty of Philology and Arts, University of Kragujevac, Kragujevac, Serbia

In this paper, the titles of the most popular professions advertised on the Internet are analyzed for the purpose of identifying those titles which can be classified as a certain type of recent anglicisms. The classification of anglicisms is performed in line with the typology suggested by Prćić (2005), who, based on the form they take, distinguishes between raw, obvious, and hidden anglicisms, indicating the degree of their adaptation within the system of the Serbian language. The following hypotheses are tested by applying a corpus analysis: (1) obvious anglicisms account for the most numerous group of anglicisms in the titles of professions; (2) raw anglicisms account for the least numerous group of anglicisms; (3) the share of anglicisms demonstrates a constant growth within the most popular categories of professions in the period observed in this paper. The presence of anglicisms in the titles of professions, on the one hand, implies that there are certain lexical gaps that need to be filled in so that the register of job titles can be completed, while, on the other hand, it demonstrates an alarmingly increasing number of anglicisms within the same register of the Serbian language.

Keywords: recent anglicisms, job titles, Internet advertisements, Serbian language

JEL Classification: A12

Economic Horizons, 2012, Vol. 14, No. 3, pp. 181-194. doi: 10.5937/ekonhor1203177M