BEHAVIORAL MODELS IN ECONOMICS AS A FRAMEWORK FOR INDIVIDUAL ADAPTATION TO THE INSTITUTIONAL ENVIRONMENT

Behavioral models are a useful instrument of the analysis of interdependent impacts of the institutional structure and macroeconomic trends. Their role, among other things, is reflected in presenting the advantages and disadvantages of different interpretations of economic reality, associated with the subjective perceptions of the possibilities of the adaptation of economic actors to the requirements of the existing institutional structure. Having in mind the fact that the economic decision-making process is an integral part of macroeconomic and broader social ontology, as well as the different opinions regarding the basic features of behavioral models, the subject of this work is focused on trying to determine their theoretical relevancy and practical foundation. Special attention is paid to the phenomenon of the realism of behavioral models in order to analyze their instrumentalist importance for the implementation of the policy of asymmetric paternalism in conditions of uncertainty.