ON COLOUR IDIOMS IN ECONOMIC DISCOURSE

Our conceptual system is fundamentally metaphorical and idiomatic expressions operate in a similar way in almost all languages. Economic discourse is a rich source of colour idioms. General meanings of colours and emotions attached to particular colours can help in understanding colour idioms in economic discourse, although not necessarily. Concepts are rooted in tacit knowledge and majority of idioms are conceptual and not linguistic. Globalisation processes will bring new culturespecific colour idioms into the economic discourse.

Key words: colours, colour idioms, conceptual system, culture-specific knowle

JEL Clasification: A29